A marketing plan is a detailed, step by step, planning with the purpose of obtaining a specific goal. Every business has a marketing plan. Most often than not, there is a need for experts in order to derive on a strategic marketing plan.

This is why marketing strategy exists. If you have a website and you would like to promote your website, article marketing is a suitable solution for you. However, if you want to have a stable business, a marketing plan should be created for you site.

You do not need complicated steps in order to create a marketing plan. You just need to know your primary goal. From there, you could already create a road map in order to arrive on that goal.

The most common goal for a business is stability. I am sure that is what you want for your web site as well. To gain that, you should have regular viewers. Your web site should be able to device a fair amount of traffic in order to maintain good ranking. This said, marketing plan is not a one time planning. It is a planning from stage 1 up until you reach your final stage. The final stage should be at least on a 12 months time frame. After which, you have to create another market plan for the coming year.

An example of a marketing plan in relation to your article marketing is this;

Post at least three articles a week. Plan to produce at least three articles a week. This should be submitted to a reputable article directory. You would have to wait until your article is approved and finally published.

Promote your article: Once it is published, link it to any social networking sites. Are you a member of any social networking site? Do you have a Facebook? Friendster? Twitter?

On the “What’s’ on your mind” portion of the site, speak about your article. In short, parade your article to your friends’ lists. Create a permanent link on your social networking account as well so that your friends list could read the article you posted.

Do you have a blog? Visit your friends list and create a link where they could check out the article posted to the article directory.

Make sure you repeat the process for every article you posted to the site directory. This should derive more exposure for your article marketing. Remember that such exposure will actually lead to your web site.

You must review your previous plan and see where you could improve. This way, you will be able to reach your goal. Continue doing the process until you reach your final goal.